Hi, I’m Geeta! I was born and raised in Antwerp (Belgium), the historic heart of the diamond world, and I’ve been part of this industry since I was 16. After moving to New York to study gemology at the GIA, I spent years working behind the scenes with some of the world’s leading diamond suppliers, sourcing exceptional stones and learning the trade from the inside out.

Somewhere along the way, friends started asking me to design their engagement rings. One ring turned into another, and what began as a small side project quickly became something much bigger.

Today, I create bespoke natural diamond engagement rings from my office in New York’s Diamond District, alongside a curated collection of fashion-forward fine jewelry; timeless essentials with a modern twist, made to be worn, loved, and lived in.

Navigating the diamond industry can feel daunting, and my goal is to make the process easy, personal, and exciting; and to turn your ideas into a one-of-a-kind ring that feels unmistakably you, now and for many years to come.